PENN utilise a network of authorised reel repair agents to inspect your reels, put them in perfect working condition, and make them look and work like new again. Please take your reel into your local Penn dealer who will send your reel to the most suitable repairer for your reel or issue.

Identify your nearest PENN dealer using our “Where to Buy” function, and then take in your reel along with your dated proof of purchase. Your PENN dealer will take your contact details and arrange for the reel to be sent for a quote and then repair on your acceptance of that quote.

Take your reel into your local Penn Dealer and they will get this sorted for you.
Please note that current repair turnaround time can take up to three (3) weeks for you to receive your reel back.


Pricing depends on a number of factors, any work wont proceed until you have approved the quote – in some instances your PENN dealer will be able to get you an indication of this cost based on a phone consultation, though some jobs will require your reel be sent to the repair agent for a quote.


Shipping charges are based on the weight of the shipment, value of the shipment, destination and number of reels in the shipment, and are handled directly with your PENN dealer


You hit the water with confidence knowing that you’re fishing with PENN reels, the most well-constructed reels available. However, as with any piece of machinery, maintenance and wear is inevitable. Moving parts will eventually need to be replaced, bail springs will eventually wear, bearing caps may come loose and fall overboard.

We house a wide assortment of parts to fit almost any reel in our line-up, which allows our repair agent to get you back on the water as quickly as possible.


Parts Ordering

Spare parts can be ordered through any PENN dealer.
Accurate parts numbers are critical for spare parts orders. See reel schematics for spare part numbers.




We regret to inform you that we are no longer able to service the following PENN reels and downriggers. We appreciate your patronage and apologise for any inconvenience this may cause you.

Spinning reels:

  • Prion
  • Affinity
  • Captiva
  • Spin fisher Z-Series
  • GR-Series
  • PG Series
  • Silver Series
  • Silverado
  • SS Series

Conventional reels:

  • GLS Lever Drag
  • Bait caster Series (910/20/30/40)
  • GTO Level Wind
  • 970/80/90 Series of reels
  • 800 Series of line counter reels
  • 118 16/0 Senator reel



Warranties can only be approved by PENN NZ.

To request a warranty, please supply proof of purchase and a description of the problem you are experiencing, along with name, address and contact phone number to your nearest PENN dealer. They will assess the product and forward it onto PENN NZ.

PENN products will not be considered for warranty repair or replacement without proof of purchase, this guideline is strictly adhered to.


Your new PENN product comes with a limited warranty for a period of one year. Pure Fishing (Australia/New Zealand) Pty Ltd will repair or replace defects in material and/or workmanship in Pure Fishing products with no costs to you other than shipping charges incurred to and from our service facility.

Our goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure and for compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure.

The warranty is effective from the date of purchase, to the original purchaser, for all products purchased in Australia and New Zealand.

Pure Fishing will have no other obligation and will not be liable for incidental or consequential damages. This warranty does not cover damage caused by addition to, or alterations of the product, accident, abuse or normal wear as a result of failure to provide the recommended care and maintenance. Damage that is determined to be of this nature will be repaired at the consumer’s expense.

This warranty does not extend to commercial or rental use.


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